Effective Date: June 3, 2026
App Name: PurePath
Company: PurePath
Contact Email: community@purepath.digital
PurePath respects your privacy. This Privacy Policy explains how we collect, use, store, and protect your information when you use our mobile application, website, services, and related features.
PurePath is an educational wellness and lifestyle app that helps users scan and review kitchen items, bedding items, and bathroom items for potential material-related concerns, including possible microplastic or toxin-risk indicators. PurePath does not provide medical advice, diagnostic advice, regulatory safety certification, or professional environmental testing.
By using PurePath, you agree to the practices described in this Privacy Policy.
If you create an account, we may collect:
We use this information to create and manage your account, provide access to app features, and communicate with you about your account.
PurePath may allow you to take or upload photos of items such as:
We use these images to provide educational scan results, risk indicators, item analysis, and suggested safer swaps. Photos or uploaded images may be processed by our technology systems or third-party service providers to generate scan results. We do not use your photos to identify you personally unless you intentionally include personal information in the image. You should avoid uploading photos that include faces, government identification, financial documents, private messages, children, or other sensitive personal information.
We may collect information about how you use the app, including:
We use this information to operate the app, improve scan quality, fix bugs, understand user behaviour, and improve the app experience.
We may collect technical information such as:
We use this information for security, analytics, troubleshooting, fraud prevention, and app performance improvements.
If you purchase a subscription, paid scan, premium report, or other digital feature through the App Store, payment is processed by Apple. We do not receive your full payment card details. We may receive limited purchase-related information such as:
We use this information to manage premium access and subscription features.
We use your information to:
We do not sell your personal information.
PurePath provides general educational information based on user-submitted images, visible item characteristics, product information, and available material-risk indicators. PurePath does not:
Scan results are estimates and may be incomplete or inaccurate. You should use PurePath as a general educational tool only.
PurePath may request access to your camera or photo library.
We use camera access so you can scan items directly inside the app. We use photo library access so you can upload selected images from your device for analysis. PurePath only accesses photos or camera content that you choose to provide or permit through your device settings. You can manage camera and photo permissions through your device settings at any time.
We may use trusted third-party service providers to help operate PurePath. These providers may assist with:
These service providers may process personal information only as needed to provide services to us. Examples of third-party providers we may use include Apple for App Store payments and subscriptions, AI model providers for scan analysis, cloud hosting providers for app infrastructure and storage, authentication providers for account login, analytics providers for app usage measurement, and crash reporting providers for error monitoring. This section should be updated with the exact providers used in the final app build before launch.
PurePath may use artificial intelligence or automated systems to review user-submitted images and generate educational scan results.
AI-generated results may be based on visible image characteristics, user input, product category, item type, material indicators, and other available information. AI systems can make mistakes. Results should not be treated as professional, medical, environmental, chemical, or regulatory advice. By using scan features, you understand that your submitted images and related scan data may be processed by automated systems to provide app functionality.
We use reasonable administrative, technical, and physical safeguards to protect your information against unauthorized access, misuse, loss, disclosure, alteration, or destruction.
However, no system is completely secure. We cannot guarantee absolute security of your information. You are responsible for keeping your login credentials private and secure.
We keep your information only for as long as reasonably necessary to provide the app, operate our business, comply with legal obligations, resolve disputes, enforce agreements, and improve our services.
Scan images and scan history may be stored so users can view past results, unless deleted by the user or removed according to our retention practices. We may retain limited information where required for legal, accounting, fraud prevention, tax, security, or dispute-resolution purposes.
If you create an account, you may request deletion of your account and associated personal information.
When you request account deletion, we will delete or de-identify personal information associated with your account unless we are legally required or permitted to keep certain information, such as purchase records, fraud prevention records, tax records, security logs, or records needed to resolve disputes. Some backup copies may remain temporarily in our systems before being deleted according to our normal backup schedule.
Depending on where you live, you may have the right to:
To make a privacy request, contact us at community@purepath.digital. We may need to verify your identity before completing your request.
PurePath is not intended for children under the age of 13.
We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take reasonable steps to delete that information.
If you choose to receive marketing emails, we may send you updates, educational content, product announcements, promotions, or app-related news.
You may unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us. We may still send non-marketing messages related to your account, purchases, security, or service updates.
PurePath may ask for permission to send push notifications. Notifications may include:
You can turn off push notifications through your device settings at any time.
Your information may be stored or processed in countries outside your province, state, or country of residence.
These countries may have privacy laws that differ from the laws in your location. By using PurePath, you understand that your information may be transferred to and processed in other jurisdictions where our service providers operate.
PurePath does not sell your personal information.
PurePath does not currently use third-party advertising identifiers or track users across apps and websites owned by other companies for advertising purposes. If this changes, we will update this Privacy Policy and request any permissions required by Apple and applicable privacy laws. At this time, PurePath is intended to use data mainly to provide app functionality, scan results, analytics, support, and app improvement.
We may update this Privacy Policy from time to time.
If we make material changes, we may notify you through the app, by email, or by updating the effective date at the top of this policy. Your continued use of PurePath after changes are posted means you accept the updated Privacy Policy.
If you have questions about this Privacy Policy or how your information is handled, contact us at:
PurePath
Email: community@purepath.digital
Country: Canada
For App Store Connect, PurePath may need to disclose that it collects or processes some of the following data types, depending on the final build:
The final App Store privacy answers must match what the app actually collects and what third-party tools are installed in the app.